Video Content Management
It’s a universally-acknowledged truth that content is king – but, how do you win the content game when it’s so ‘in’ that it’s seemingly impossible to stand out? Making the best possible use of your video assets to the right audience at the right time is key to a successful web TV channel – as is consistently sourcing relevant, new content. But it’s not as easy as it sounds; the management of video content can be a laborious, time-consuming process – if you don’t have the right support, that is.
Yantra TV can support you with a range of services that cover all areas of video content management, leaving you free to concentrate on your improved brand engagement and happier audience. Our content management services include:
- Data migration and importation
- Data/video editing, where required
- Video idents
- Programme/video loop for channel programming – with the ability to combine multiple videos
- Content curation (video tagging, meta data optimisation for audience targeting)
Volume – In order to keep your audience engaged, it’s essential that you’re able to consistently deliver new, quality video content. Relevant, categorised and easily accessible, this ensures a smooth user experience and substantially increases the chances of a return visit.
Content development – As well as management of existing content (ensuring that all content is categorised and tagged), your allocated content manager will be responsible for overseeing the creation of new video content too. Following the agreed video strategy, they will manage production and develop strong partnerships with producers, publishers and content creators.