With a highly successful TV broadcasting strategy across traditional platforms like Virgin Media and Sky, Ginx were looking at new ways to increase and expand their audience base by utilizing their existing video contents.
MACO is looking for ways to increase their readership, but there were only limited channels to explore and the traditional media market is saturated. While previous attempts to enter the space of digital media did give some modest results the model was unsustainable and required significant on-going investments.
England and Essex cricketer Ravi Bopara was awarded a benefit year by his club Essex Cricket. In recent times the success of benefit events has declined and the committee was looking for a new way of engaging with supporters.